Sloane’s Brand Heritage
Sloane is a registered trademark of Sloane Asia Group. The umbrella brand ‘Sloane’ (ˌsləʊn) is pronounced as “si-long” in Putonghua, with a similar sound of “事隆”or "是龍”in Cantonese dialect, with a meaning of prosperity in things or raised up as a dragon. In London of Europe, Sloane is both a high street area and a stereotype of young, upper class or upper-middle class people who share distinctive and common lifestyle traits. The Sloane brand excels.